AROX was founded by two brothers with a shared passion for functional fitness and a background in high-level CrossFit. Back in 2002, we were both students, training hard, competing, and spending most of our time in the gym. Like many athletes, we relied heavily on grips—yet we kept running into the same frustration: expensive equipment that simply didn’t last.

Grips wore out too quickly, lost their feel, or failed when we needed them most. Paying premium prices over and over again for gear that didn’t hold up never made sense to us. So instead of settling, we decided to take matters into our own hands.

We started searching for manufacturers who could help us develop better solutions—grips that were more durable, performed consistently, and could be sold at a fair price. The goal was simple: create equipment we would genuinely want to use ourselves, without compromises.

As the years passed, that mindset followed everything we built. Grips turned into belts. Belts turned into tape, knee sleeves, and recovery products. Eventually, apparel became a natural extension of our brand. No matter the product category, the philosophy stayed the same: it has to fit right, hold up under pressure, and be priced honestly.

We don’t believe in overengineering for the sake of marketing, and we don’t believe in cutting corners. Every detail is there for a reason—tested through real training, real workouts, and real use.
Today, AROX is driven by a dedicated team of six people who share the same commitment to quality, function, and constant improvement. We serve athletes and everyday trainers across Europe, and with more than 100,000 customers, we’re proud to say that our approach resonates far beyond the gym where it all began.

Our Approach to Development & Production

For us, responsibility and quality go hand in hand. That’s why we have personally visited all of our manufacturers. Seeing the process firsthand allows us to ensure that our equipment and apparel are produced under proper working conditions—and that every product meets the standards we expect ourselves.
By staying closely involved in both development and production, we maintain full control over materials, fit, durability, and finishing. This hands-on approach allows us to improve continuously and make thoughtful adjustments instead of chasing short-term trends.
We see our products as evolving tools, not finished statements. There is always room to refine, strengthen, or improve—and curiosity plays a big role in how we work. Feedback from athletes, gym owners, and customers is an essential part of that process.
If you have ideas, suggestions, or insights, we truly welcome them. AROX was built to solve real problems, and we believe the best solutions often come from the community that uses our gear every day.